If you are thinking of using YouTube to market your business, you need to do this correctly. There are over 50 million people on the platform churning out videos, which makes it harder to stand out. Add to this the fact that YouTube viewers are not big fans of advertising, so understand that you have a tough market to crack. Fortunately, there are some steps that you can take to start your YouTube marketing on the right foot.

Do Your Research

Before you look at opening a YouTube account for your business, you need to do some research. The first bit of research should relate to your target audience. If you do not know your audience, you are not going to be successful with YouTube marketing. You need to know how you want to target and the types of videos that they are going to watch.

Once you know your audience, you must do some research into your competitors. Competitor analysis is vital if you want to stand out from the rest of the crowd. Look for your competitors on YouTube and consider the content that they put out there. You also need to take note of the videos that get the most views and actually watch them to get a better understanding of them. Remember that your competitors are also researching your target audience and the videos they make can help you with that.

Create High-Quality Videos

No one is going to watch a video that is grainy or so dark that they need to squint to see what is happening. When you shoot your videos, you need to ensure that they are well lit and that your viewers can easily see what is going on. You should also ensure that any audio is clear and that everyone will be able to understand it.

The length of your videos also needs to be considered. The length that works for one type of video is not going to work for another, and you need to consider this. This is where the research on your competitor can come in handy. Check the length of the videos that do well for them, and you can use that as a ballpark length. Some online guides will give you some rough guidelines on the length you should target as well.

Optimize Your Videos

To get the most value out of the videos you post on YouTube, you need to optimize them for SEO. This optimization will not only help you get viewers from YouTube searches but from the other search engines as well. YouTube videos often appear at the top of Google results, but only if they have been correctly optimized.

To start your optimization, you need to have the right title for the video with the right keywords. The title should be as relevant to the content of the video as possible. After this, you need to add an interesting thumbnail and a good description. Add some hashtags to your video description as well, but they should be hyper-relevant.

There are a lot of steps that you should take when it comes to YouTube marketing. Research is vital, and you need to look into your target audience and your competition. You also need to ensure that you optimize your videos correctly.

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Smurfs Transportation 

We created this video for Maximum Transportation a Waltham Limo Service and Waltham, MA airport shuttle. 

We did all the video and graphic design for Perpetual Well the worlds first self-filling & self-draining automatic dog waterer! We helped with there Kickstarter and they raised $20k to help with production. The auto-fill capabilities combined with the drainage of overflow water makes this system unique. You can Purchase it from their website or on Amazon with free prime shipping.

Automatic Dog Waterer

We recently completed a photo and video shoot for Lucas Lagoons, a Sarasota pool builder and Stars of Insane Pools: Off the Deep End on Animal Planet and DIY Network. This project was their biggest infinity pool to date and is truly an Insane Pool. The project is located in Bradenton Florida on the Manatee River. Lucas Lagoons is one of the Top Pool Designers in the world.

5 Useful Video Marketing Tips for Your Small Business

Attention spans today are shorter than ever. People have content targeted at them all day long and prefer to choose the easiest content to consume. Often, they don’t have the patience to read through posts and articles. They would rather have content delivered to them through video. Text-based posts tend to have a hard time standing out in the middle of a crowd of interesting videos. This is the reason it’s important for your business to invest in video production.

Videos are entertaining to watch, people love them, and they are quickly becoming the most effective way to bring in traffic and engage audiences. Studies actually reveal that 80 percent of all Internet traffic is video-based.

It’s important to understand that videos aren’t just for big businesses. It’s possible for tiny businesses to create engaging videos that viewers love. You need nothing more than a smartphone camera and a great idea to make it happen. If you’re ready to get started using video to boost your business, here are five tips.

Turn your blog posts into videos

If you have interesting blog posts, they can form the basis of great videos. You only need to recycle your blog posts and turn them into videos. There are tools with names like Rocketium and Lumen5 that apply artificial intelligence to help you create videos automatically out of blog posts. You only need to point the software at the blog post that you have in mind. It takes care of the rest, producing a video with appropriate imagery.

Make people stay on your landing page by using video

Videos can do more than help bring traffic and engagement to your site; they can help make you more profitable, as well. A study by video editing company Filmora indicates that the simple act of putting a video on your landing page can improve your conversion rate by 80 percent. Videos make for easy passive consumption, encouraging visitors to stay and spend more time. It is time during which they can be converted.

Exploit live video to get in touch with your audience

Speaking directly to your audience is one of the best ways that you have of connecting to them. Live streaming is an excellent way to directly get in touch with your customers. It can be done on YouTube, Facebook, and Instagram, and can bring in lots of viewers.

Doing a question-and-answer session is one way to do live streaming in an interesting way. It can help you position yourself as an expert in your field, and can bring in people interested in having their questions answered.

Create teaser videos to bring in interest

Companies often go through slow periods. Your customer base can begin to forget about you during these times. You can turn to creating teaser videos when this happens. Whether you’re planning a new event or product, a few seconds of video that give your viewers a quick look at what’s to come can keep everyone on the edge of their seats. You might even design a contest based on your teaser video. You could ask your viewers to guess at the features of your product or event.

Create tutorials

Whatever industry you may belong to, you probably possess expertise that others value. Creating video tutorials that let you share your knowledge with others can help bring viewers to your website, and create interest in your product.

The ideas here can help you create interesting new videos for your business. All you need to do is to commit to the video medium, understand it well, and create new content. Whether you create a live video, tutorials, or video posts, you’ll find that video makes it much easier to attract and retain an audience.