Venice Florida Real Estate

We recently started a video, SEO and Digital Marketing campaign for Brad Tritschler REALTOR.

A third-generation real estate broker, Brad has specialized in Venice Florida real estate. Brad has admirably upheld his family’s record of success and integrity in the real estate business. Licensed as a sales agent in Florida since 1992, Brad also holds his broker’s license and has excelled in his field with an accomplished reputation for quality service and results.

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Brad Tritschler Broker-Associate
230 S. Tamiami Trail
Venice, Fl 34285
941-716-1042

Venice Florida real estate

Video Content Marketing is Critical for your Business

Imagine for a minute new prospects and customers visiting your website daily, looking to buy your product. While there are many marketing methods to attract customers, one of the most powerful, simplest, and affordable ways is to create compelling and unique content.

Quite frankly, producing and posting content for your company’s website is essential to attracting new leads and customers. In today’s technologically dependent world, your business will certainly not survive without it.

When producing new content, many entrepreneurs and website content creators stop at writing blog posts or articles and forget the power behind video. Some are honestly afraid that a video may be too complicated or time-consuming to bother trying to make. However, there are some very compelling reasons to overcome any potential roadblocks and start using video content marketing as soon as possible.

Recent statistics suggest 80 percent of all internet traffic will be video before the end of 2019. On top of that, 9 out of 10 customers make a buying decision based on watching a video first. And probably not surprisingly, nearly 33 percent of the time a person spends online is devoted to watching videos.

Here is another huge reason to use video content marketing in your business: Video content is much easier to remember than reading a bunch of text. Potential customers remember watching a video about a product far more than reading about it. An added bonus is that prospects tend to share videos more often than text-based articles, significantly boosting potential reach with the possibility to go viral.

Speaking of going viral, video content has been exploding on social media sites like Facebook and Twitter over the last couple of years. Facebook, with its massive and diverse member base of 2 billion people, claims over 100 million hours of video are watched on the platform every single day. Once only for pictures, phone apps like SnapChat and Instagram are substantially updating their formats to be more video user-friendly.

As more and more people become inseparable from their mobile devices, the consumption of video content on smartphones and tablets has surged as well. Consumers want information on the go, and mobile devices can provide that quickly. Nowadays, someone is far more likely to reach for their phone when wanting to look something up and tend to click on videos to find it. With the relatively small screen size of mobile devices, users will quickly click off a web page filled with text.

Considering the benefits and crucial nature, video content is a must for any marketing plan. Consumers want to buy and buy from you. More than any other type of content, video acts as a natural attractor to your company.

As much as some try to ignore it, video content is on the rise and is not going away. Now more than ever, your potential customers are using video to find you and your product. Now is the time to give it to them.

Any example of video content we added to Maximum Transports website > https://www.maximumtransport.com/

Creating a perfect video for brand marketing

Every business or organization wants to have a video which can be perfect for marketing and has the ability to attract more people. At the present time, the importance of videos has increased in the field of digital marketing. Video content is emerging as the most powerful promotional tool for small or big organizations and businesses. Everyone is using videos to promote their products or services in the most amazing and engaging way. But when it comes to making a video for marketing then there are some things which the organizations must have to focus. This consideration can make the video more profiting for the business or organization in a perfect way.

Things to consider when creating a perfect video for brand marketing
If you are looking for the perfect tips which can help you to create an amazing video to run a perfect marketing campaign then the following things can be the best for you to consider.

1. Make the introduction unique
2. Make the title of the video attractive
3. Do not forget your brand mission
4. Add the core products or services which your brand is offering
5. Make your video engaging by adding a bit spice of humor
6. Try to add members’ story to inspire the audience
7. Make your video mobile friendly
8. Do not forget SEO
9. Think about how to educate your audience
10. A call to action is the most important to add
11. Do behind the scenes, if possible
12. Keep your videos short but interesting
13. Prefer a professional voice
14. Embed your amazing video on the landing pages to get more exposure

Make the introduction unique
When it comes to introducing your business or brand then it is always important to bring exclusiveness. Do the things in the most amazing way and make the intro which can help you to stand out in the crowd and can show your uniqueness to the world.

Make the title of the video attractive
Most of the people read the title and then think about whether they should see the video or not. So, making the title attractive can convince more people to watch your video and to know about the services and products you are offering.

Do not forget your brand mission
While creating video always focus on the mission of your brand. For marketing purpose, it can be beneficial to make a brand video instead of a product video. This can help you to grow your brand effectively.

Add the core products or services which your brand is offering
You can introduce your featured services and products in your videography to let the people know what you are offering. Never compromise on the quality of video content you are going to share with your audience.

Make your video engaging by adding a bit spice of humor
It is not necessary to present serious content always. You can add some humor to keep your audience entertained and engaged with your video content. Humor can help you to keep your video lite and easy to adjust for your audience.

Try to add members’ story to inspire the audience
When it comes to inspire your audience and to enhance their trust level then adding your success stories or the happy customer stories can be the best in your video content. This can help your audience to know that you are providing quality products or services and people are happier with you.

Make your video mobile friendly
As more than 60 percent of the audience is being attached to your brand through mobile phones. People at present are preferring the use of mobile instead of desktops. Therefore, it is essential to create mobile-friendly videos.

Do not forget SEO
Search Engine Optimization is the most important thing to consider if you want that your video should appear in search results. For this purpose, you have to post well-optimized video content. Use as much relevant keyword as you can in the title and description of your video. And create tags carefully.

Think about how to educate your audience
Well, when it comes to creating a video which you can use for perfect marketing, then you can think about the ways to educate your audience with that. You can tell them the problems which your product or service can resolve or tell them how to use your product or service to get more benefit. Such kind of videos can engage more people.

A call to action is the most important to add
Whenever you are going to create a video which can help you to run a perfect marketing campaign, it is highly necessary to add a call to action. It is because a call to actions can help you to get an immediate response from the users and experts claimed that the presence of a call to action can help the businesses to get the desired results with ease.

Do behind the scenes, if possible
Your audience always loves to get close to their favorite brand. And the videos you are creating for marketing purposes can be the best opportunity for you to use for this purpose. To bring your audience closer to your brand you can shoot some behind the scenes too to add in your promotional videos.

Keep your videos short but interesting
Along with the high-quality and best vocals, keeping videos short can also help you to attract more viewers. The audience may get bored with extended content. So, it is essential for the businesses to add some interesting points while keeping the video of the short interval. Short videos can be used for the best marketing campaigns over different platforms such as Facebook, Instagram, Twitter, etc.

Prefer a professional voice
Vocals with a clear voice and professional manners can come with better results as compared to amateur speakers. Bring someone for the vocals who has considerable experience to speak on camera and can provide the best voice expressions. Clarity and well-expressional voice can attract more people with ease.

Embed your fantastic video on the landing pages to get more exposure
Well, it is time to think strategically. Think about the places where you are going to place your videos meant for marketing purposes. According to statistics the videos which you are going to embed on landing pages can give you high conversion rates. These can increase the conversion rates by 80 percent.
All of the things mentioned above can help you to create a fantastic video which can be perfect for marketing.

videography

Casting Call 8/8/2018

Location Sarasota, Florida

We are currently casting for several commercial projects and are looking for the following:

Paid: Adult Female – Age 25 to 50 Car Dealer Spokesperson.  Looking to build a long term relationship.

Paid : Adult Male – Age 25 to 55 for Painting Product.  Must be willing to get paint and water on yourself.

Paid:  Adult Male & Female Voice over artist for Animated Pet Product launch video.  Looking for Unique Dog and Cat Voices.

Please email your contact info, resume, headshot or recent photo and reel to casting@approachsignal.com

Approach Signal is a video production company based out of Sarasota, Florida. We provide full service broadcast ready HD and 4K video production. We create high quality promotional videos, TV commercials, corporate videos, product demos, real estate tours, and training videos for companies throughout Florida.

Casting Call for Aware

Aware (short)

Logline: The aftermath of a terrible accident leaves Santa on a strange journey, where the people trying to help him are not what they seem.

Will be shot in Sarasota Fall 2016
Non-Union/Non-Paying
Produced by: Approach Signal
IMDB Credit

Written and Directed by Heath Jordan

We are casting for primary and supporting roles.

Most roles have 2 different characters that you will need to play.

Santa & Chris: Male, late 20’s to late 40’s. Lead character

Claire: Female, age 20’s to 30’s, Must have great comedic timing.

Hobo Joe & Jogger Joe Male, late 20’s to late 40’s, Hobo Joe is homeless and Jogger Joe is a runner

Stoner Ted, & EMT Ted: Male, late 20’s to late 40’s, Stoner Ted is surfer/stoner, EMT Ted is a clean cut Emergency Medical Tech.

Stoner Bill & EMT Bill: Male, late 20’s to late 40’s, Stoner Bill is surfer/stoner, EMT Bill is a clean cut Emergency Medical Tech.

Stripper Amy, Nurse Amy: Female, age 20’s to 30’s (there is no nudity) Stripper scene will be shot from above the waist in a sexy top. Nurse scene will be in scrubs.

Stripper Jane, Doctor Jane: Female, age 20’s to 30’s (there is no nudity) Stripper scene will be shot from above the waist in a sexy top. Doctor scene will be in scrubs, lab coat and stethoscope

ELF & Nurse Fred: Male, late 20’s to late 40’s, you will be playing 20 of Santa’s Elves and Nurse to Chris. Must have great comedic timing.

Mrs. Claus & Dr Joan: Female older than 30, Santa’s Wife and Nurse to Chris.

Mother age late 20’s to late 40’s, Mother of the Child.

Child: Male or Female under the age of 10, the child of Chris.

Anchorwoman: Female, age 20’s to 50’s,

Christmas Carolers: We need up to 10 Christmas carolers, male and female, any age.

Please email your contact info, resume, headshot or recent photo and demo reel to awarecasting@approachsignal.com by 10/21/16
casting-call

Why Video Marketing Is Important?

Video is one of the most important tools, which you have to choose to publish your content, and engage with your customers. The visitor that comes from YouTube spends 10 times surfing your site, that is what the most recent worldwide marketing studies discovered, it’s enough reason to convince you that video marketing is the best tool to spread your message, and get new potential clients all across the internet.

The National Association of Realtors (NAR) tells us that 90% of home buyers use the internet to source information on properties. You’ll find that in every industry, video marketing is taking over the old marketing tactics, video is fast becoming one of the most important marketing tools in any business or agency arsenal. Here are some video statistics to get your mind buzzing:

Mist Media Reports:

  • The average user spends 88% more time on a website with video. (Source: Mist Media)
  • Video and e-mail marketing can increase click-through rates by more than 90%. (Source: Mist Media)
  • Having video on the landing page of your site makes it 53% more likely to show up on page 1 of Google. (Source: Mist Media)

Invodo Reports:

  • 52 percent of consumers say that watching product videos makes them more confident in online purchase decisions. (Invodo)
  • 92 percent of mobile video viewers share videos with others. (Invodo)

Orion 21 Reports:

  • Landing pages with video have up to 800% more conversion than the same page without a video. So if you’re spending a lot of time finessing that web copy, you may have better luck with a video. (Source: Orion21).
  • Videos are shared 1200% more times than links and text combined. In our age of sharing (apartments, cars, cat photos, the list goes on!), your reach can be even wider, if you’re creating content that your users want to share. (Source: Orion21)

Brainshark Reports

  • 59% of senior executives prefer video over text. (Source: Brainshark)
  • Video equals higher viewer retention. The information retained in one minute of online video is equal to about 1.8 million written words. (Source: Brainshark)

Marketing Sherpa Reports

  • Video attracts two to three times as many monthly visitors, doubles their time spent on the site and has a 157% increase in organic traffic from search engines. (Source: MarketingSherpa)
  • Viewers spend 100% more time on pages with videos on them. (Source: MarketingSherpa)

video marketing

How does video marketing impact your traffic? Video attracts two to three times as many monthly visitors and doubles their time spent on the site. On top of all of that, you see a 157% increase in organic traffic from search engines by including more video on your site (Source: MarketingSherpa)

In July 2015, BuzzFeed videos generated over 1.9 billion views across the main video platforms such as: Facebook, Instagram and Youtube. Creating short-form, mid-length and interactive content is their main strategy. There are several things, that Buzzfeed does with video marketing, if you checked their social media profiles, you’ll see that their content is consistent and pretty focused, they make video content to be shared and go viral, not consumed.

As you can see from this little case study, videos go viral and spread all over platforms very fast, also notice that Facebook begin to compete with Youtube.  Snapchat is growing to become a multi-billion dollar company; it already has more than 100 million daily active users and achieves 8 billion video views a day. Do not neglect social media and be sure to promote across multiple channels. If you want to fully realize video’s potential, you must make it easy for users to find and share it.

Apparently, no matter what your company does or provides, if you don’t have a multi-platform video marketing strategy, you are going to lose out on business. The bottom line is that video is king right now; it’s still evolving and changing rapidly.

Approach Signal is a video production company based out of Sarasota, Florida. We provide full service broadcast ready HD and 4K video production. We create high quality promotional videos, TV commercials, corporate videos, product demos, real estate tours, and training videos for companies throughout Florida.

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